Behaviorist Greenies Change Name of 'Global Warming'
May 4, 2009 • 11:16AM

With recent polls showing that the American population doesn't give a damn about all the hoopla about global warming and the need to kill off the population to save the Earth, the Greenies have come up with a behavioral solution. Robert M. Perkowitz, a former sports clothes salesman and a big Obama campaign supporter, is now running EcoAmerica, which has prepared a study for the Administration and the Congress, accidentally leaked to the press, advising a few name changes.

Global Warming, the memo states, sounds like "a code word for progressive liberals, gay marriage and other such issues," which isn't winning over the masses. So, call it "deteriorating atmosphere" instead, and don't talk about carbon, since no one understands science, but refer to "dirty fuels of the past." Similarly, don't say "cap and trade," but the "pollution reduction fund."

Robert J. Bruel of Drexel University, an expert of "environmental communications," adds: "You want to sell toothpaste, we'll sell it. You want to sell global warming, we'll sell that. It's the use of advertising techniques to manipulate public opinion." For these guys, selling death is what it's all about.